To maintain consistency, thorough management and control by the user are required for BI images, and the data included in this manual must be used.
Minimum Size and Space Regulations for Basic BI Design
To prevent the deterioration of BI basic design recognition or image confusion, usage is restricted if it is less than 13mm.
The spacing of the logo cannot be arbitrarily changed.
The symbol mark is a core element of the BI, and to prevent deterioration of recognition and maintain a consistent image, it must be used in accordance with the data specified in this manual. When producing the symbol at a significantly larger scale, it should be made according to the provided grid scale proportion regulations. Additionally, no other text or graphic elements should be placed in the space surrounding the symbol, and the maximum possible margin should be ensured. It must be used accurately to avoid any image distortion or alteration, following the application regulations for each item illustrated in the manual.
Minimum Usage Regulations
To prevent the deterioration of symbol recognition or image confusion, usage is restricted if it is below the specified size.
Exclusive colors are an important element in forming a unified identity. The harmonious use of exclusive colors has been planned to enhance the corporate image. The expression of exclusive colors should primarily be in four-color printing, and in the case of monochrome application, spot color printing is preferred. The application of colors on the web must also adhere to the specified color values. For sign colors, minor color differences may occur depending on the method, such as vinyl sheet, paint, or silk screen, but the color guidelines presented in this regulation manual must be followed.
Slogan logotype [Noto Sans CJK KR, Bold]
Proper use of the logo is the most important element in forming the corporate brand image, so it is crucial to use and manage it accurately in accordance with the manual regulations to prevent image distortion or alteration. Therefore, changing the color and shape of the logo arbitrarily is prohibited. This section illustrates examples of commonly misrepresented forms. These examples not only have low readability and recognition but also cause image confusion, so their use is strictly prohibited, and any alteration must be thoroughly managed to ensure no modifications occur under any circumstances.